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Social media guidelines

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Everyone should feel welcome on our social media accounts - please help us to keep it that way.

The purpose of our social media accounts is to present matters of public interest and updates on the activity of a service or group. Social media is an important engagement channel for our organisation, helping us reach a more diverse audience with our messages. We regularly post matters of public interest and provide updates on activity across our Health Board area, including vaccination clinics, job vacancies and campaigns.

Important: Avoid sharing confidential information

If you know confidential medical details, whether yours or someone else's, please:

  • do not post these on social media channels (including Facebook Messenger)
  • do not share them by email or by phone, other than with known and trusted medical professionals when necessary

Social media guidelines

We welcome feedback on our social media accounts, and encourage you to engage with us on what matters to you. Our social media accounts are monitored Monday to Friday, 9am to 5pm and we will respond as soon as we can to your questions, comments or concerns. 

View these guidelines for engaging with us on social media (below) as a pdf document. See our complaints procedure or our internal social media policy (pdf).

If you have any questions concerning the operation of our social media, please contact the Communications and Engagement team.

Be kind and polite

  • offer support and sympathy
  • use appropriate language
  • share our posts to your local community groups to help spread useful information
Be Kind And Polite

Be truthful

  • If you are sharing information, please make sure it is factual and from verified sources.
  • Tell the truth about other people and organisations.
Be Truthful

Interact

  • ask questions
  • make suggestions
  • offer advice as an individual, professional or community

We love to pass on thanks to our colleagues!

Interact

Respect privacy

Please don't:

  • identify individuals
  • discuss private medical details
Respect Privacy

Keep it friendly

If someone is not keeping to the guidelines:

  • please point this out politely
  • report any posts that are inappropriate using the report function on the account
Keep It Friendly

Removal of posts

We do not remove posts that are critical of NHS Highland - your opinions are important and we can learn from them.

However, we may remove posts if they are defamatory, discriminatory, breach privacy or spread misinformation.

Finally

Website and social media

All publications and public records

Last updated: 16 March 2023

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